eBiz participants are now entitled for a 30% discount travelling to/from Syros by ferry*! The only condition is that you must pay eBiz tuition fee by 30 June and then send us via email your name and itinerary dates (ebiz2017@aegean.gr). CU soon!!
* If you’re currently a Greek student you are typically eligible for a 50% discount and this offer doesn’t apply.
About eBiz2017
eBiz International Summer School program is designed to introduce attenders to the world of multi-channel marketing and provide them with the advanced technical skills needed to identify, engage, and develop relationships with customers in a digital environment.
Organized by University of the Aegean, Department of Information & Communication Systems Engineering, 18 – 24 July 2017, Syros, Greece
We focus on:
eBiz2017 is targeting the digital marketeers who want to improve their skills and be informed for the state of the art practices. You will be able to meet professionals, willing to share their knowledge and experience.
Participants will learn how to increase their online business visibility thanks to a correct marketing strategy within the principal search engines, social networks and online advertising.
eBiz2017 Sessions
I have an e-dea…
Idea generation & screening | Idea validation |Building Habit-Forming e-Products | How funding works
Interaction Design
Interaction Design and UX | Design considerations & processes | Interactive prototyping (Justinmind or AxureRP)
User Experience
Introduction to evaluation |Prototyping: High fidelity prototypes (Justinmind or AxureRP)
Optimise my website
Platform selection | Online Tools | SEO implementation | Customer identification |Tips & Tricks for Exports
Growth Hacking
Betalist & Product hunt implementation & promotion | Social media strategy |Off-site content for website promotion | Paid ads
Design Sprint Pitching
Design Sprint Pitching & Awards
eBiz2017 Team
Drosos Dimitris
Assistant Professor, Aegean
Koutsampasis Panayiotis
Assistant Professor, Aegean
Moulos Thodoris
CEO GrowthRocks Group
Kalliampetsou
PhD candidate, Aegean
Dallas Vicky
Founder & CEO of 9AM
Stavrakis Modestos
Lecturer, Aegean
The eBizSummerSchool lectures will take place at the University premises.
Syros (Greek: Σύρος), or Siros or Syra is a Greek island in the Cyclades, in the Aegean Sea. It is located 78 nautical miles (144 km) south-east of Athens. The area of the island is 83.6 km2 (32 sq mi) and it has 21,507 inhabitants (2011 census).
Ermoupoli (Greek: Ερμούπολη), also known by the formal older name Ermoupolis or Hermoupolis (Greek: Ἑρμούπολις < Ἑρμοῦ πόλις “Town of Hermes”), is a town and former municipality on the island of Syros, in the Cyclades, Greece. Since the 2011 local government reform, it is part of the municipality Syros-Ermoupoli, of which it is the seat and a municipal unit. It is also the capital of the South Aegean region.
The 7-day Summer School, addresses to: 
Entrepreneurs, Business executives, Consultants, Postdoctoral researchers, PhD students, Young scientists,Postgraduate students and who wish to enhance their theoretical background and practical skills in the field of e-Business.
Criteria for selecting participants: Degree/s relevant with the topics and scope of the eBiz Summer School, e-business Working Experience (* not required), Motivation for participating at eBiz. Preferably, the applicant should state the specific reasons for participating in this specific programme, Priority according to registration date.
- Day 1 (July 18th)
- Day 2 (July 19th)
- Day 3 (July 20th)
- Day 4 (July 21th)
- Day 5 (July 22th)
- Day 6 (July 23th)
- Day 7 (July 24th)
I have an e-dea… (5 hours – D. Drossos – University of the Aegean)
- Idea generation & screening
- Idea validation
- Building Habit-Forming e-Products: Getting Hooked…
- How funding works and how to raise money for your startup
Task: Getting ready for eBiz Design Sprint*
* eBiz Design Sprint = web innovation competition for all eBiz participants!
Intro to Interaction Design & User Experience (5 hours –D. Kalliampetsou, P. Koutsabasis, Μ. Stavrakis– University of the Aegean)
(lectures on UI/UX concepts with hands-on experience)
- Introduction (Branding, Interaction Design and User Experience)
- Design considerations for brand design: content, visual and interaction design
- Design processes: use scenarios, task analysis, information architecture, prototyping
- Introduction to interactive prototyping (Justinmind or AxureRP)
Task: Design prototyping: Low fidelity paper prototypes.
Fun & Team Bonding Event
Visit to the Industrial Museum of Ermoupoli (a beautiful Museum with impressive exhibits from the Golden industrial age of Syros)
Intro to Interaction Design & User Experience (5 hours –D. Kalliampetsou, P. Koutsabasis, Μ. Stavrakis– University of the Aegean)
(lectures on UI/UX concepts with hands-on experience)
- Introduction to evaluation,
- Prototyping: High fidelity prototypes (Justinmind or AxureRP)
Tasks: Design prototyping: High fidelity prototypes, evaluation test bets: think-aloud, instrumental use.
How to optimise my website for great results (5 hours – Vicky Dallas – 9αmlabs)
“How to make sure that my website traffic will not be lost?” CRO & on-site tools
- Platform selection
- Online Tools (1hrs)
- SEO implementation
- Customer identification
- Tips & Tricks for Exports (things to consider before going Global)
Task: Appocalypsis (Create, manage & monitor website widgets in 5′) – Hotjar (All-in-one Analytics & Feedback) – Viral Loops (all-in-one viral marketing platform).
Growth Hacking at its best (5 hours – Theo Moulos – Growthrocks)
(“How to launch and get traffic?”)
- Betalist implementation & promotion
- Product hunt implementation & promotion
- Social media strategy
- Off-site content for website promotion
- Paid ads
Task: examples and hands-on experience with growthhacking platforms
Design Sprint Pitching & Awards
During each session we offer coffee break at 11:00-11:15 and mini-lunch at 14:00
Certificate (ects credits) Upon completion of eBiz courses, participants will receive a Certificate of Attendance (2.0 ects credits)
eBiz participants are now entitled for a 30% discount travelling to/from Syros by ferry*! The only condition is that you must pay eBiz tuition fee by 30 June and then send us via email your name and itinerary dates (ebiz2017@aegean.gr). CU soon!!
* If you’re currently a Greek student you are typically eligible for a 50% discount and this offer doesn’t apply.
eBiz2017 Fees
Early bird registration fees are offered at a discounted rate and eBiz Summerschool older members benefit from reduced registration fees.
Register by May 21th to qualify for the discounted registration rates.
The fees for every participant cover: Access to all lectures and workshops, Access to electronic material, Wi-Fi coverage, Students’ bag, Access to coffee, Access to light lunch. Cancelation policy – Refunding Before 06/03 90% of Registration Fee minus bank charges 06/04 – 07/02: 50% of Registration Fee minus bank charges After – 07/03: No refund
During Lectures
After School Activities
Night Activities
eBiz2017
Register by May 21th to enjoy our Early Bird Fees!
Any question? Please contact us
Our Legacy
eBiz2013
eBiz International Summer School (eBiz2013) started in 2013 and was organized by Dr. Dimitris Drosos (eBiz Scientific Coordinator). It was held in Molyvos, Lesvos Island and it lasted 7 days. The main theme was “How to Start a Successful e-Commerce Business”.
eBiz2014
The following year, the Second International Summer School (eBiz2014) took place again in Molyvos, Lesvos. This time, the 19 sessions lasted 7 days and were strictly focused on eBusiness operations (logistics, marketing, open source e-commerce platforms etc.).
eBiz2015
The 3rd International Summer School has established as mainstream Digital education channel. The eBiz2015 took place in Ermoupolis, Syros and 27 participants were participated. During 5 days and 11 sessions, we focused on Digital Plans, Social Strategy and Web Analytics.
eBiz2016
The 4th International Summer School was designed to introduce attenders to the multi-channel marketing word. During 6 days, we provided advanced technical skills needed to identify, engage and develop relationships with customers in a digital environment.
